Augmented reality apps and promotions are getting more and more popular nowadays. Disney has already engaged in several similar activities, but this one is particularily interesting. 

When people stand in a marked circle on Times Square, well known Disney characters start to interact with them on the screen above them. I am not sure if the concept is similarily cool in real-time as in this well-cut video, but seems to be fun. 

Posted via email from Online Marketing & Tech Blog by Senya  | Comment »