January 2012
1 post
5 tags
Social Media Addicts Association Meeting
Funny viral video campaign by Sony Vaio. Social Media can really become an addiction. It would be interesting to see some research data on this and find out how serious the problem is. If you have any info about this issue feel free to share it in the comments section. Posted via email from Online Marketing & Tech Blog by Senya | Comment »
November 2011
1 post
4 tags
Disney Magic Augmented Reality Promotion on Times...
Augmented reality apps and promotions are getting more and more popular nowadays. Disney has already engaged in several similar activities, but this one is particularily interesting. When people stand in a marked circle on Times Square, well known Disney characters start to interact with them on the screen above them. I am not sure if the concept is similarily cool in real-time as in this...
October 2011
2 posts
5 tags
Online Social Behaviour - In Real Life
via youtube.com After the success of last week’s post here is a pretty similar video. This shows us how oddly our online social media life and behavior would look in the real world. Enjoy and let me know what you think! Posted via email from Online Marketing & Tech Blog by Senya | Comment »
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Online Checkout - In Real Life
via youtube.com Would we get annoyed if we had to make our daily shopping the same way purchase online? The Google guys put together a funny video to let you see how it would look like. Posted via email from Online Marketing & Tech Blog by Senya | Comment »
July 2011
1 post
4 tags
Will Google+ conquer the social media world?
In this video Rocketboom gives a great overview of Google’s new product and discusses its possible future effects on Facebook and Twitter. It is too early to tell if Google plus will be a successful social media project after so many fails. The new platform took the best of both Facebook and Twitter, this resulted in a site with a pretty similar look and feel to already existing sites...
May 2011
4 posts
6 tags
Turning the most boring sports into enterntaining...
A friend sent me the video below a few days ago. I just could not figure out what its purpose was. After a long-lasting online search, it turned out that the video is a screen cap from a Japanese game. It seems that the game was ordered by the Japan Racing Association (JRA) to make the sport more popular.
It is a horse racing game, players can bet on the different weird race animals which have...
6 tags
Steve Rubel on Social Attention
PR blogger and media expert Steve Rubel opened The Next Web Conference this year. He focused in his speech on the importance of attention in the world of social media and showed some interesting statistics. Some of the advices he gives might seem obvious. The simple rules he lays down are essential for succes for those who engage on social meaia sites but are mostly still ignored by strategists....
5 tags
The Greatest TED Talk Ever Sold
Morgan Spurlock, most well known for “Supersize Me”, has made a new movie. It is a documentary about product placement, marketing and advertising in movies. It unfortunately has not been in the cinemas anywhere outside the US yet. But I am looking forward to seeing it after watching Morgan’s TED talk with some thoughts and excerpts from the movie. Here is his presentation, it is worth the 20...
3 tags
Google’s Scale of Usefulness
via todayilearned.co.uk Posted via email from Online Marketing & Tech Blog by Senya | Comment »
April 2011
1 post
9 tags
Tech Innovation Explained
via geekculture.com Posted via email from Online Marketing & Tech Blog by Senya | Comment »
March 2011
1 post
3 tags
Geek&Poke Quiz Of The Week
via geekandpoke.typepad.com Posted via email from Online Marketing & Tech Blog by Senya | Comment »
February 2011
2 posts
Facebook Pages Redesign - Summary of the Changes
The long awaited Facebook page design update is here. I have collected a short list of the most important changes. It is worth to read it through before upgrading. The upgrade is still optional but all pages will automatically get the new design on 10th March. Most important changes: · New canvas page for custom tabs is now: 493px wide instead of 520px. This can affect the...
5 tags
Double Rainbow Guy - Vodafone Commercial
This vodafone commercial is a good example how a company can profit from a previously popular viral video. The commercial might not be effective and understandable for all TV viewers but as the boundaries between traditional and new media are diminishing we might see more of similar initiatives in the future. Here is the original video that went viral a few months ago and already exceeded...
January 2011
3 posts
5 tags
A Day in the Life of Social Media
via youtube.com Posted via email from Online Marketing & Tech Blog by Senya | Comment »
4 tags
Facebook Infographic: We communicate more online...
via images.onlineschools.org.s3.amazonaws.com The number of FB users has actually already exceeded 600 million, the data about the half a billion users is still from last summer. I find particularly interesting the data about liking drugs. This might be due to the fact that Facebook changed its policy against alcohol companies. Their activities were extremely restricted, the online gaming...
3 tags
Infographic: 2000 vs. 2010
via io9 Posted via email from Online Marketing & Tech Blog by Senya | Comment »
December 2010
2 posts
4 tags
Christmas 2.0
via youtube.com Nice viral video about how social media, web and mobile tell the story of the Nativity Posted via email from Online Marketing & Tech Blog by Senya | Comment »
4 tags
When to post on social media?
A recent study by Virtue examines the importance timing when posting content on Social Media. This can be particularly useful information if you are a social media channel manager and would like to increase you reach and get the most out of your site by posting content at the most appropriate time. The results are only based on Facebook data but I think that research on other social media sties...
November 2010
3 posts
4 tags
The break-up of the advertiser and the social...
After my post from last week about monitoring break-ups wit the help of Facebook, I handle a similar topic today. Do not worry about my personal life, though, it is just a coincidence that I stumble upon the subject everywhere in the social media world :). The video above is over three years old. It describes the relationship between a typical advertiser and a social consumer in an...
2 tags
How iPhone, Android, and BlackBerry users see each...
via i55.tinypic.com (Source: http://www.csectioncomics.com/) Posted via email from Online Marketing & Tech Blog by Senya | Comment »
Facebook used for data mining
The vast information provided by Facebook can be also utilized for market research purposes. Of course the Facebook population is not totally representative of the world but if used in a creative way Facebook can deliver fascinating results. Here is an example by David McCandless. The award winning writer-designer searched for Facebook status updates containing the words...
October 2010
4 posts
Soacial Media Marketing Manager Promotion (Dilbert...
via dilbert.com Posted via email from Online Marketing & Tech Blog by Senya | Comment »
Warsquare - Adding value to location based...
Till now, I have always missed something from location based services. I had the feeling that they need some added value to be really successful. To sign in at a place for just the sake of signing-in is not enough. Today I found a service that just does that in the form of a simple game. The name of the application is WarSquare, it uses the Foursquare API and the main idea is to attack,...
3 tags
Top Fit Thermoprice - A succesful store clearance...
via youtube.com This is a good example of how a simple creative idea can draw customers attention to an occurrence. A Top Fit Beachwear store instead of simply offering a discount to get rid of their stock to launch a new collection came up with a smart idea. They placed a screen in their store which was actually a thermometer. The higher the temperature was, the bigger the discount they...
3 tags
My diploma thesis as a viral campaign .
Working with new media on a daily basis I decided to also use social networks to spread the word about my diploma thesis. I am researching corporate social responsibility in Hungary and Austria in the paper and have just finished the data collection in the form of a quantitative online survey. I placed social networking links on the bottom of the questionnaire and encouraged participants to take...
September 2010
5 posts
5 tags
Being a Soacial Media Marketing Manager (Dilbert...
See and download the full gallery on posterous Posted via email from Online Marketing & Tech Blog by Senya | Comment »
Tweet to decrease prices - Social Media Campaign...
Uniqlo, the Japanese clothing company has launched an interesting social media campaign recently. The main idea is that the users can reduce prices of some articles that are specially selected for the promotion by posting a tweet about them. The higher the number of tweets about a specific article the higher the discount offered. Such a campaign can make sense for a company as it offers...
4 tags
iTunes vs Torrent billboard
via m.blog.hu The picture was taken on the ARC - Billboard Exhibition in Budapest. This is a is a yearly competition of artists and non artists, making billboards and addressing the general issues of today, like globalization, urbanization, discrimination, social and political, environmental problems. The image is, therefore, not based on any statistical data but is rather a representation...
5 tags
The shift of advertisement spending towards socal...
via penn-olson.com According to the above infographic created by Flowtown, the share of ad money spent on social networking is growing. Interestingly, half of this spending is said to be directed towards Facebook. Ad spending on MySpace, on the other hand, has decreased by13% in the social media market place. Posted via email from Online Marketing & Tech Blog by Senya...
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Facebook also changes the way men communicate -...
via emarketer.com “Females are known for being communicators, and their social media usage is legendary among marketers, many of whom focus on targeting women on social sites. But men also care about staying in touch, and do so in much the same way. According to a survey conducted by Ipsos OTX for Askmen.com, Facebook was barely edged out by text messaging as the top way for men to stay in...
August 2010
2 posts
Will Facebook Places be a success?
This week’s big news is the launch of Facebook Places: a geolocation based check-in extension for the social networking portal. Will this new Facebook extension be successful? This is an extremely hard question to answer. I have read a TechCrunch article yesterday that presented an infographic and compared Facebook’s recent move to Google’s failures to go after successful startups that...
Great infographic about socia media privacy
via wordstream.com Posted via email from Online Marketing & Tech Blog by Senya | Comment »
July 2010
6 posts
Samsung's answer to Apple's claims about other...
Posted via email from Online Marketing & Tech Blog by Senya | Comment »
1 tag
World Cup social media statistics infographic
via simplyzesty.com Nice infographic summarising the 2010 World Cup social media and brand statistics from Ireland’s simply zesty. Posted via email from Online Marketing & Tech Blog by Senya | Comment »
Global Web Index - Free global social media...
Posted via email from Online Marketing & Tech Blog by Senya | Comment »
Outlook Social Connector - Social Networking...
via blogs.office.com Microsoft already includes Facebook, MySpace, Windows Live Messenger, and LindedIn in in the last version of their outlook extension: Outlook Social Connector. For the first sight, Twitter is still missing from the list of available social networks. An other useful feature would be the possibility to post on the social networks directly from outlook but the next updates...
Twitter beats bing and Yahoo - Social search...
Twitter cofounder Biz Stone announced at the Aspen Ideas Festival that the microblog records a daily 800 million search queries. One month earlier this number was 600 million and with that Twitter is the world’s fastest growing search engine at the moment.
If we look at the monthly numbers Twitter is still far from overtaking Google but is already considerably larger than Bing and Yahoo...
Social Media Demographics - Who is Using Which...
via flowtown.com Posted via email from Online Marketing & Tech Blog by Senya | Comment »
June 2010
7 posts
Vuvuzela button on YouTube
In some football related videos a new vuvuzela button has appeared on YouTube. Nice prank from the video sharing site J. Here is an example where you can try it out: Posted via email from Online Marketing & Tech Blog by Senya | Comment »
Social Media and the World Cup
The internet coverage of the world cup is greater than of any FIFA event`s before. Social Media has already been used on the German World Cup four years ago, companies like Adidas, Nike and Puma were early movers and utilized the power of social networks to spread their message. The most important platforms of the time were MySpace and YouTube but some blogs were also created and become...
Facebook vs. Myspace - Recent demographic changes...
via flowtown.com Posted via web from Online Marketing & Tech Blog by Senya | Comment »
5 tags
Why social media monitoring is important - Two...
I went to the meshed#2 conference two weeks ago with great expectations about Erik Qualman`s keynote speech. He is most well known of his book: “Socialnomics: It’s a People Driven Economy, Stupid” and his viral videos about the developments in the field of social media. Erik gave a nice overview with great examples about what is going on in the online world today. One particular area that he...
4 tags
b11 - Viral World Cup Game →
Our viral campaign for the World Cup has been officially launched today. The main idea is to become a coach, invite Facebook friends to form an own football team and make crazy tips about the WC. The tips made by the team members are averaged and the team is taking part in the game with this average. This is the first campaign running directly on Facebook in which I participate so I am really...
2 tags
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Recognizr: Facial Recognition app for mobile... →
Having seen this app in a presentation of last weeks meshed#2 conference I just realized that using augmented reality apps on mobile devices together with social media has greater potential than I thought.
The software is in development phase at the moment but will soon appear for android devices. If the app comes to the market, it will most probably raise privacy issues, just as Facebook´s last...
May 2010
5 posts
3 tags
IS Parade - Great viral app, let your Twitter... →
IS Parade generates a virtual Twitter party using Twitter icons and Tweets. Either a twitter ID or a keyword can be entered to generate a parade. If you use you twitter ID, all your followers will parade with you, in case of entering a keyword all users that tweet about it, will join the party. The homepage, of course, offers the opportunity to share your parade in various ways, you can even...
Japanese clothing brand trending on Twitter →
The Japanese retail clothing chain Uniqlo is currently the most tweeted topic on Twitter thanks to a creative promotion campaign for their 26th anniversary. On Uniqlo’s site users can add their Twitter user name in order to win special gifts. Each participant gets a unique number in a virtual line and has the chance to win based on their Lucky Line Quene Number. I you are interested, you can...
2 tags
Google turns on SSL encryption for search →
Google has added SSL encryption to its primary search engine. Good timing to release a privacy related development :)
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Facebook's Open Graph WON'T Replace Google →